# 7.6 Sales & Marketing

## MUYALTA is more than a real estate project — it's a brand with a **double-layered marketing strategy**:

1. 🎯 Raise $2.5M USD from 10 high-ticket partners ($250,000 each)
2. 🧳 Attract consistent, high-quality renters post-construction for long-term ROI

Our campaign focuses on credibility, education, transparency, and **funnel automation** — not speculation, pressure, or hype.

***

### 🧲 Phase 1: Investor Recruitment Funnel

To attract serious, aligned partners for Building #1, Mystard will deploy:

* ✅ **Landing Pages + Funnels** (built in HighLevel CRM)
* ✅ **Investor Video Series** (YouTube + Private Invite Access)
* ✅ **PDF Investment Kit** (Brochure, Legal Docs, Business Plan)
* ✅ **Calendly-Linked Appointments** with Alain Bessette or team
* ✅ **Follow-Up Automations** via Email, WhatsApp, and SMS

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### 📣 Marketing Channels

| Channel       | Strategy                                               |
| ------------- | ------------------------------------------------------ |
| LinkedIn      | B2B Outreach, Fund Managers, Expats, Brokers           |
| Facebook Ads  | Retargeting Website Visitors + Organic Investor Posts  |
| YouTube       | Investor Interviews, Behind-the-Scenes Construction    |
| WhatsApp      | One-on-one investor group chats (personal support)     |
| Landing Pages | Targeted for “Secure Real Estate Investment in Mexico” |
| Google Ads    | Bidding on foreign investor intent keywords            |

***

### 🧭 Post-Construction Rental Funnel

After building completion (Q4 2026), MUYALTA will launch:

* 📲 **Booking Website** – Branded platform with direct booking
* 🏨 **OTA Integrations** – Airbnb, Booking.com, Vrbo, Mid-Term rental platforms
* 📧 **Email/CRM Automation** – Loyalty & referral offers
* 🧼 **Concierge Experience** – Smart home + hotel-style experience
* 💼 **Digital Nomad Packages** – Fast Wi-Fi, monthly pricing, coworking perks

***

### 🤝 Sales Tools

* Investor Pitch Decks (English + Spanish)
* Affiliate Commission Structure
* “Partner Document Folder” hosted on GitBook
* Online Signable Contracts + NDA
* Full Business Plan hosted openly for review

***

> MUYALTA isn’t sold through pressure. It’s offered through structure. We don’t sell units — we build trust, security, and income for the next decade.
