7.4 Market Analysis
MUYALTA’s first building is strategically located in Playa del Carmen, Quintana Roo — a city that’s no longer a secret but still offers outsized investment returns.
With a population that’s doubled in the last 12 years and infrastructure catching up to global demand, Playa has emerged as a top 3 real estate market in Latin America, supported by tourism, remote work migration, and growing mid-term rental demand.
📊 Key Data Points
🧍♂️ Population Growth: Over 15% annually
🏘️ Rental Occupancy: 76–92% yearly (short- and mid-term)
🛫 Tourism: Over 25 million visitors/year to the Riviera Maya
💵 Property Appreciation: 8–12% yearly in key neighborhoods
📍 New Infrastructure: Mayan Train, Tren Interoceánico, Tulum Airport
🌎 Strategic Location Factors
Playa is:
✅ 30 minutes from Cancun International Airport
✅ Connected to the Mayan Train (Quintana Roo’s largest federal investment)
✅ 1 hour to Tulum’s International Airport (opened Dec 2023)
✅ Part of the Mexican Southeast Growth Corridor
🏠 Target Market: Who Rents Here?
MUYALTA was designed to appeal to:
🌍 Digital Nomads & Remote Workers
Mid-term renters (30–180 days) with stable monthly income
🏖️ Tourists
Short-term renters seeking premium comfort with hotel-style amenities
🧳 Expat Professionals
Canadians, Americans, Europeans seeking 6–12 month stays
👥 Young Mexican Professionals
Remote employees returning from the U.S. or working in tech/hospitality
🧠 Why Investors Are Watching Playa
3rd in Deloitte’s Real Estate Investment Index (2024)
Home to some of Mexico’s most profitable Airbnb markets
One of the only cities in LATAM with rising ROI post-pandemic
Foreign investment has doubled between 2019 and 2024
Rental rates have outpaced inflation and construction costs
Playa del Carmen is not a "vacation town" anymore — it's a real, booming city with legal, cultural, and financial momentum. MUYALTA is positioned at the center of that momentum.
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