7.6 Sales & Marketing
MUYALTA is more than a real estate project — it's a brand with a double-layered marketing strategy:
🎯 Raise $2.5M USD from 10 high-ticket partners ($250,000 each)
🧳 Attract consistent, high-quality renters post-construction for long-term ROI
Our campaign focuses on credibility, education, transparency, and funnel automation — not speculation, pressure, or hype.
🧲 Phase 1: Investor Recruitment Funnel
To attract serious, aligned partners for Building #1, Mystard will deploy:
✅ Landing Pages + Funnels (built in HighLevel CRM)
✅ Investor Video Series (YouTube + Private Invite Access)
✅ PDF Investment Kit (Brochure, Legal Docs, Business Plan)
✅ Calendly-Linked Appointments with Alain Bessette or team
✅ Follow-Up Automations via Email, WhatsApp, and SMS
📣 Marketing Channels
B2B Outreach, Fund Managers, Expats, Brokers
Facebook Ads
Retargeting Website Visitors + Organic Investor Posts
YouTube
Investor Interviews, Behind-the-Scenes Construction
One-on-one investor group chats (personal support)
Landing Pages
Targeted for “Secure Real Estate Investment in Mexico”
Google Ads
Bidding on foreign investor intent keywords
🧭 Post-Construction Rental Funnel
After building completion (Q4 2026), MUYALTA will launch:
📲 Booking Website – Branded platform with direct booking
🏨 OTA Integrations – Airbnb, Booking.com, Vrbo, Mid-Term rental platforms
📧 Email/CRM Automation – Loyalty & referral offers
🧼 Concierge Experience – Smart home + hotel-style experience
💼 Digital Nomad Packages – Fast Wi-Fi, monthly pricing, coworking perks
🤝 Sales Tools
Investor Pitch Decks (English + Spanish)
Affiliate Commission Structure
“Partner Document Folder” hosted on GitBook
Online Signable Contracts + NDA
Full Business Plan hosted openly for review
MUYALTA isn’t sold through pressure. It’s offered through structure. We don’t sell units — we build trust, security, and income for the next decade.
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