7.6 Sales & Marketing

MUYALTA is more than a real estate project — it's a brand with a double-layered marketing strategy:

1. 🎯 Raise $2.5M USD from 10 high-ticket partners ($250,000 each)

2. 🧳 Attract consistent, high-quality renters post-construction for long-term ROI

Our campaign focuses on credibility, education, transparency, and funnel automation — not speculation, pressure, or hype.

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🧲 Phase 1: Investor Recruitment Funnel

To attract serious, aligned partners for Building #1, Mystard will deploy:

• ✅ Landing Pages + Funnels (built in HighLevel CRM)

• ✅ Investor Video Series (YouTube + Private Invite Access)

• ✅ PDF Investment Kit (Brochure, Legal Docs, Business Plan)

• ✅ Calendly-Linked Appointments with Alain Bessette or team

• ✅ Follow-Up Automations via Email, WhatsApp, and SMS

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📣 Marketing Channels

Channel	Strategy
LinkedIn	B2B Outreach, Fund Managers, Expats, Brokers
Facebook Ads	Retargeting Website Visitors + Organic Investor Posts
YouTube	Investor Interviews, Behind-the-Scenes Construction
WhatsApp	One-on-one investor group chats (personal support)
Landing Pages	Targeted for “Secure Real Estate Investment in Mexico”
Google Ads	Bidding on foreign investor intent keywords

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🧭 Post-Construction Rental Funnel

After building completion (Q4 2026), MUYALTA will launch:

• 📲 Booking Website – Branded platform with direct booking

• 🏨 OTA Integrations – Airbnb, Booking.com, Vrbo, Mid-Term rental platforms

• 📧 Email/CRM Automation – Loyalty & referral offers

• 🧼 Concierge Experience – Smart home + hotel-style experience

• 💼 Digital Nomad Packages – Fast Wi-Fi, monthly pricing, coworking perks

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🤝 Sales Tools

• Investor Pitch Decks (English + Spanish)

• Affiliate Commission Structure

• “Partner Document Folder” hosted on GitBook

• Online Signable Contracts + NDA

• Full Business Plan hosted openly for review

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MUYALTA isn’t sold through pressure. It’s offered through structure. We don’t sell units — we build trust, security, and income for the next decade.